Even if your company current uses social media marketing, you’ll locate insight here that can revolutionize how you think about this kind of new media advertising.
Most companies jump into social media because they have “heard about this Twitter thing and understood it was time we got with the plan.” However, there is no thought to it.
Many businesses do not find a return on this investment since it is really easy to set up a social media account. Then, they give up or do not invest as much as they should in it because they are not finding results. But online marketing like any other form of advertising takes planning. That’s why the title of the article is “Why Your Business Needs An Online Marketing Strategy” Efforts are thought out, planned, have set objectives, etc. So the first reason your business needs a social media marketing effort will be to maximize the real potential of the medium.
Tap Customer Needs and Wants:
Social media marketing is among the simplest methods to discover what your customers actually consider your organization and its products/services – and what they need more of and less of.
One business that does this really well is Starbucks.
Not only do they engage customers, they created a social networking page which exemplifies in real time data the variety of product notions customers have been put forth; the variety of notions which have been acted on by the company; a working list of methods customer experiences can be improved; etc.
With their deep pockets, Starbucks could well afford to pay a market research company millions of dollars to gather this data and present it in a report that is sleek. Afterward, they could hire an advertising agency to put together efforts to execute these findings.
All of this could take months.
But, why should they do that when with the few clicks of a button, they might set up a couple of social networking accounts and actively solicit advice from the very people who are buying their products on a daily basis?
There are many reasons to take up a social media marketing campaign – no matter what type of company you’ve got. But the primary reason is, it is where your customers are these days. Social media marketing is how they communicate and it is worth it to know what they are saying about your business. And, this is the actual power of social media marketing. It really is power of the people, by the folks and for individuals.